1Ph.D. Research Scholar, Department of Agricultural Extension, Palli Siksha Bhavana, Visva-Bharati University, Sriniketan–West Bengal, India
2M.Sc. Student, Department of Extension Education, College of Agriculture, OUAT, Bhubaneswar, Odisha, India
3Professor, Department of Extension Education, College of Agriculture, OUAT, Bhubaneswar, Odisha, India
*Corresponding author email id: shaktiranjandas92@gmail.com
Online Published on 16 February, 2024.
Indian agriculture is facing major challenges that require faster growth to achieve higher per capita income and consumption. However, the Transfer of Technology (TOT) model continues to be a limitation for both public and private extension systems. The good news is that the widespread availability of telecommunication and the internet provides an opportunity to overcome this barrier through a strategic integration of technologies. The Kisan Call Centre (KCC) scheme, launched by the Department of Agriculture and Cooperation, Ministry of Agriculture, Government of India in 2004, leverages the country’s extensive telecom infrastructure to deliver prompt extension services in the local language. A study conducted in Odisha’s Cuttack district, using an ex-post-facto research design, found that 79% of respondents had a favorable attitude towards KCC, with 53.33% of farmers receiving effective solutions. This research highlights the potential of technology in addressing agricultural challenges, with KCC playing a vital role in providing solutions tailored to local needs.
Indian agriculture, Kisan call centre, Extension services, Technology adoption, Agricultural challenges
