A study on weather based forecast programme megha Sandesha over All India radio, Kalaburagi

The present study was carried out during the year 2021-22 in four districts of Kalyana Karnataka. An ex-post facto research design was used in conducting the investigation. A purposive random sampling procedure was followed in the selection of respondents with a sample size of 120 radio listeners. The results of the study reveal that more than half of the respondents (51.66%) registered for the Megha Sandesha programme to get weather-related information, followed by emergency advisory tips (17.50%), agricultural and allied information (12.00%), and song-based information presentation (10.00%). Regarding the mode of presentation of the Megha Sandesha Programme, (31.66%) preferred a series of lectures based on the subjects' mode of presentation, followed by interviews with progressive farmers and experts (25.00%), presentation of weather-based success stories of successful farmers (21.66%), and song-based information presentation (15.83%). About the change to farm operations as a part of the contingent crop plan, more than half of the respondents (51.66%) made complete changes with respect to the time of sowing, 33.33 percent made partial changes, and 15.00 percent never made changes due to the prediction of rain, while 35.00 percent, 49.16 percent, and 17.50 percent of respondents made complete, partial, and no changes, respectively, in intercultural operations due to the prediction of continuous and high rain. It can be concluded from the results of the study that more than half of the respondents registered for the Megha Sandesha programme to get weather-related information, followed by emergency advisory tips, agricultural and allied information, and song-based information presentation, and only a few respondents registered for the purpose of listening to weather-based success stories of progressive farmers.