Journal of Global Communication
  • Year: 2024
  • Volume: 17
  • Issue: 2

Awareness and use of artificial intelligence tools among rural students in Tamil Nadu

1Assistant Professor, Department of Visual Communication, Thiru. Vi. Ka. Government Arts College, (Affiliated to Bharathidasan University, Tiruchirappalli), Thiruvarur, Tamil Nadu, India

2Research Scholar, Department of Visual Communication, Thiru. Vi. Ka. Government Arts College, (Affiliated to Bharathidasan University, Tiruchirappalli), Thiruvarur, Tamil Nadu, India

(*Corresponding author) email id: priyabas94@gmail.com

**malinihemakaesho@gmail.com

Online published on 28 March, 2025.

Abstract

Artificial intelligence has reimagined the traditional educational system, ushering in a new technological phase through interactive and personalized learning. This study investigates the level of awareness and use of Artificial Intelligence (AI) among higher education students in rural areas of Tamil Nadu. Understanding the reach of artificial intelligence among rural communities is crucial to addressing educational and technological disparities. AI tools assist students in their learning process by helping them organize their study pace and time schedules, enhancing academic performance, and fostering self-efficacy toward education. The purpose of this study is to examine the accessibility of these AI tools among rural youth in Tamil Nadu and their perceptions of their use for learning. Moreover, the study focuses on the perceived misconceptions surrounding the integration of AI tools for adaptive learning among students. This research seeks to identify the extent to which rural students are familiar with AI concepts, applications, and tools, as well as the factors that influence their engagement with this technology. Data were collected through a survey and interviews with 670 students aged 18–21 from Thiru. Vi. Ka. Government Arts College, located in a rural district of Tamil Nadu. Perceived usefulness and ease of use among the respondents were studied using the Technology Acceptance Model. The findings suggest a positive attitude toward the acceptance of AI tools for adaptive learning among the respondents from various locations. The results also reveal that while basic awareness of AI exists among these students, deeper understanding and practical use of AI tools are progressing at a slow pace. Factors such as access to technology, quality of education, and socio-economic conditions were found to play a significant role in the adoption of AI tools.

Keywords

Artificial intelligence, Rural education AI tools, AI in education, Student awareness, Digital divide