1Assistant Professor, Department of Visual Communication & Electronic Media, PSG College of Arts & Science, Tamil Nadu, India
2Assistant Professor, Department of Digital Journalism and Multimedia Applications, Community College, Central University of Tamil Nadu, Tamil Nadu, India
Integrating artificial intelligence (AI) into educational technology can revolutionize media literacy education, equipping students with the critical skills necessary to navigate the complex digital landscape. This research paper explores the effectiveness of AI-driven educational tools in enhancing media literacy skills among students. Through a questionnaire-based approach, we gathered data from educators, students, and technology specialists to assess the impact of AI on students’ ability to critically analyze media content, identify misinformation, and engage with digital media responsibly. Our findings indicate that AI-powered tools, such as personalized learning platforms and adaptive assessment systems, can significantly improve students’ critical thinking and analytical skills by providing tailored feedback and interactive learning experiences. Additionally, the study highlights challenges such as technological accessibility, teacher preparedness, and potential biases in AI algorithms. Participants also expressed concerns about privacy and the ethical implications of AI in education. Despite these challenges, most respondents believe that AI can play a pivotal role in advancing media literacy. This paper concludes with recommendations for effectively integrating AI into media literacy curricula, emphasizing the need for comprehensive teacher training and ongoing evaluation of AI tools.
Artificial intelligence, Educational technology, Media literacy, Critical thinking, Misinformation
