1Associate Professor, Department of Animal Husbandry, Faculty of Agriculture, University of Wasit, Iraq
2Professor, Department of Extension Education, Institute of Agricultural Sciences, Banaras Hindu University, Varanasi-221005, Uttar Pradesh, India
3Assistant Professor, KVK, Tanda, Reasi-182301, SKUAST, Jammu, India
This study was conducted in Thi-Qar province of southern Iraq. A multi-stage sample probability proportionate of size was carried out to select respondents. Number of respondents for the study was 158. The schedule was developed to collect data from February to March 2014. This study revealed that the highest percentage (64.56%) belonged to the medium category of the communication behaviour. The relationship of the communication behaviour with the selected independent variables, namely education, size of land holding, family types, knowledge of communication technique, communication competence and innovation proneness was positive and significant, at 1% level of probability. Value orientation, presentation skill, and interpersonal interaction were significantly and positively related with the communication behaviour of poly plastic growers at the 5% level of probability. Furthermore, regression analysis was carried out with 11 variables namely: Age, education, size of lend holing, family types, social participation, value orientation, knowledge of communication technique, communication competence, presentation skills, interpersonal interaction and Innovation proneness. The value of
Communication behaviour, Communication competence, Presentation skill, Interpersonal interaction, Innovation proneness, Knowledge of communication technique, Value orientation
