Journal of Global Communication
  • Year: 2014
  • Volume: 7
  • Issue: 2

Knowledge Needs and Online Knowledge Seeking Behaviour of Stakeholders in the Indian Rice Sector

  • Author:
  • Shaik N. Meera1,, S. Arun Kumar2, Chitra Shanker3, P. Muthuraman4, GAK Kumar5, M.P. Rajanna6, P.S. Pandey7, R.L. Kunkerkar8, A.K. Mishra9, C. Vara Prasad10, B.C. Viraktamath11
  • Total Page Count: 8
  • Page Number: 120 to 127

1Senior Scientist and Consortium Principal Investigator, Rice Knowledge Management Portal

2Scientist, Directorate of Rice Research, Rajendranagar, Hyderabad-500030, Telangana, India

3Principal Scientist, Directorate of Rice Research, Rajendranagar, Hyderabad-500030, Telangana, India

4Principal Scientist & Head, Transfer of Technology and Training, Directorate of Rice Research, Rajendranagar, Hyderabad-500030, Telangana, India

5Principal Scientist, Central Rice Research Institute, Cuttack, Odisha, India

6Senior Rice Breeder, Zonal Agricultural Research Station, VC Farm, Mandya, Karnataka, India

7National Coordinator, National Agricultural Innovation Project, Component-1, Krishi Anusandhan Bhavan –II, Pusa, New Delhi, India

8Senior Rice Breeder, Regional Agricultural Research Station, Karjat, Maharashtra, India

9Senior Scientist, Indian Agricultural Research Institute, Pusa, New Delhi, India

10Subject Matter Specialist (Extension), Krishi Vigyan Kendra, Deccan Development Society, Zaheerabad, Medak, India

11Former Director, Directorate of Rice Research, Rajendranagar, Hyderabad-500030, Telangana, India

*Corresponding author email id: shaiknmeera@gmail.com

Online published on 31 December, 2014.

Abstract

There is a tremendous potential for agricultural stakeholder to harness information and communication technologies (ICTs) through access to online learning resources and repositories. Most of the online sources of agricultural knowledge lack credible, contextualised and local language knowledge that could be readily applicable among the extension professionals and other stakeholders. Hence, there is a need to understand knowledge needs and online knowledge-seeking behaviours of agricultural stakeholders. It is essential to develop and deploy a sound methodology to analyse the online sources of agricultural knowledge for the benefit of extension organisations. This study focuses on the Indian rice sector and comes out with empirical evidences on knowledge needs and online knowledge-seeking behaviour of various stakeholders. The paper also recommends sound strategies for developing online agricultural repositories.

Keywords

Indian rice sector, Information and communication technologies, Knowledge-seeking, Stakeholders