Assistant Professor, Department of Journalism, GGDSD College, Chandigarh, India. Email id: d_randev@yahoo.co.in
Online published on 25 November, 2016.
Social media is a platform where users interact and become part of large and small groups, and where information and content is distributed and exchanged. It is a common practice for users to follow back those who have followed them on a social network. This paper examines reciprocity on social networks vis-à-vis this practice of following back and also throws light on the nature of the followee-follower relationship.
Followback, Reciprocity, Follower, Followee, Following, Social network, Social media
