A study of changing landscape of newer monetization models for epublishers in India and UK

The new digital environment has changed the way interaction between consumers and businesses is taking place. The digital environment is also found to be having wider economic benefits due to increased business activity driven by increased innovation, creativity, learning, instant, open and unlimited access to information sources, and reduced environmental costs associated with business transactions. The purpose of this paper is to analyse the impact of these changes due to customer buying behaviour in the new digital environment, on the e-content monetization strategies of e-publishers. The study review the existing literature and data, and to carry out a limited stakeholder consultation exercise in India and U.K. to go to the root of the issues. In addition, the study provide a snapshot of information about the extent and nature of e-Commerce in India & U.K. Focus of this study is on e-Publishers and to examine how sellers have adjusted their e-Businesses to the expectations of new age consumers and how do they plan to deploy their content monetization strategies in tune with the changing customer buying behaviour in the new digital environment.