Internet banking performance: Marketing possibilities and customers’ loyalty

The research aims to investigate the determinants of customer loyalty to internet banking. A survey has been used to collect primary data. The research was intended to identify customer satisfaction with the performance of Internet banking and loyalty to customers. Internet banking offers the possibility of saving paper, electricity and other resources, thus reducing carbon footprint, as well as providing sustainable development possibilities to other businesses. The innovative product is that of banks that impact the environment positively. Internet banking success is an importantfactor in internet banking and customer loyalty adoption. Research findings indicate users who are pleased with their reliability, accessibility, and efficiency in internet banking. The consumers therefore have a positive attitude to Internet banking and are ready to propose it to others. The success of internet banking can not be regarded as a factor hindering their acceptance and use as a marketing research environment. Research results extend scientific knowledge and provide realistic contribution to developing banking marketing practices by professionals. The following dimensions have been combined with questions relating to internet banking users, created by the measuring scale already mentioned: reliability of the Internet banking system, Internet banking usability, responsiveness to Internet banking, internet banking performance and the attitude to internet banking. The author established customer satisfaction with the performance of Internet banking and customer loyalty during this study.