Fundamental analysis of quick service restaurants (QSR) sector in India

The purpose of this study is to understand the risks, leverages along with issues and challenges that are being faced by the industry. The same has been done with the help of Comparative Financial Analysis amongst the four prominent players of the industry. The author has adopted CAPM analysis, Vertical and horizontal analysis of financial statements followed by ratio analysis on financial statements of selected QSR. It is concluded that QSR industry as a whole has been in turmoil in the past couple of years which is clearly evident in the performance of all the firms that are taken up for the purpose of though few indicators have indicated towards the prosperous future of the industry. This paper analyses many factors that affect the QSR industry from financial perspective and the suggestive measures to overcome the same.