1Assistant Professor, School of Management, OP Jindal University
2Associate Professor, Jagan Institute of Management Studies, Rohini, Delhi, India
Online Published on 8 August, 2024.
The study aims to investigate the negative effects of digitalization and explore individuals’ awareness of these drawbacks. The study emphasizes the need for individual awareness of the negative effects of digitalization. It highlights the importance of understanding the potential risks and challenges and taking proactive measures to protect oneself. The findings demonstrate the significant impact of digitalization on various aspects of life, including employment, mental health, social interactions, and privacy. It is crucial for individuals to be informed and make conscious decisions about their digital habits to promote a healthier digital lifestyle. The study provides valuable insights for individuals to understand the drawbacks of digitalization and take appropriate measures to mitigate its negative effects. The study employed association mining to explore the negative effect of digitalization and individuals awareness towards its. The association rules generated through data analysis indicate strong relationships between awareness of negative consequences and their impacts on various aspects.
Digitalization, Cyber Security, Awareness, Cyber Awareness, Negative Effects of Digitalization, Mental Health