Journal of Global Information and Business Strategy
  • Year: 2016
  • Volume: 8
  • Issue: 1

Measuring service quality in b-schools in NCR, India

  • Author:
  • A Sajeevan Rao1, Naveen Nandal2
  • Total Page Count: 6
  • Published Online: Nov 25, 2020
  • Page Number: 1 to 6

1Bharati Vidyapeeth University, New Delhi

2Bharati Vidyapeeth University, New Delhi

Abstract

The objective of the research is to explore the various factor of service quality in B-schools in NCR India. For this purpose the students have been considered as the respondent to find out these factors. the data collection all the MBA students were considered. Around 300-400 students were collected from NCR using quota sampling dividing into the four zones in NCR and in each of these zones non random of Judgemental sampling is used for the purpose of survey. It is a sampling techniques in which the sample is obtained by selecting convenient population units. It was found from the research that the major factors which are for measuring the services quality in B-schools is Administrative support, Empathy Training and Placement Responsiveness Reliability Academic aspects are the vital factor for measuring service quality in B-Schools.

Keywords

Empathy, Service quality, Responsiveness Reliability