1Amity School of Hospitality, Gurgaon, rkulshrrestha@ggn.amity.edu
The Golden Triangle is a city trifecta that attracts the domestic and international tourists towards it. The well - worn tourist route includes the three points of Delhi, Agra and Jaipur. The primary focus of this paper is to find how international tourists evaluate the satisfaction level of different facets or attributes of heritage products of Golden Triangle in India, and their level of satisfaction with these intangible products. This paper will help in increasing more opportunities to promote heritage tourism products at Golden Triangle.
Golden Triangle, Heritage Products, Promotion, Tourists Satisfaction