Journal of Global Information and Business Strategy
  • Year: 2017
  • Volume: 9
  • Issue: 1

Assessing tourists satisfaction towards “golden triangle” as an option to promote heritage tourism products

  • Author:
  • Ruchika Kulshrestha1
  • Total Page Count: 7
  • Published Online: Nov 25, 2020
  • Page Number: 54 to 60

1Amity School of Hospitality, Gurgaon, rkulshrrestha@ggn.amity.edu

Abstract

The Golden Triangle is a city trifecta that attracts the domestic and international tourists towards it. The well - worn tourist route includes the three points of Delhi, Agra and Jaipur. The primary focus of this paper is to find how international tourists evaluate the satisfaction level of different facets or attributes of heritage products of Golden Triangle in India, and their level of satisfaction with these intangible products. This paper will help in increasing more opportunities to promote heritage tourism products at Golden Triangle.

Keywords

Golden Triangle, Heritage Products, Promotion, Tourists Satisfaction