Factors contributing the success of rural dairy entrepreneurs in Jorhat district of Assam

Dairy development in Assam has in recent years also reinforced its facilitating role in increasing opportunities for income and employment and upliftment of poorer sections of the society with the broader perspective of a complete rural transformation. Under this situation, the selection of potential dairy entrepreneur becomes a crucial factor in order to ensureentr epreneurial success in this sector. An analysis of the empirical literatures regarding the characteristics of entrepreneurs, establishes direct relationship between the need for achievement, locus of control and risk taking propensity with success in most cases. There are many other factors including need for dominance, passion for work, time preference. Apart from these psychological factors, the demographic characteristics and infrastructural facility and institutional support do also play a crucial role in decision related to dairy entrepreneurship in Jorhat district of Assam. This paper attempts to investigate factors that determine entrepreneurial selection and success of dairy entrepreneurs in Jorhat district of Assam. An effort was also made to find out the correlation between the variables and relations between those variables and sales (income from dairy enterprise) to find out factors having significant impact on entrepreneurial success among the dairy farmers. Results indicate that the performance appears to be systematically driven by achievement motivation, institutional support and negatively by age.