Impact of income and education on the selection of milk and milk products in Nagaon, Assam

Selection and consumption patterns of milk and milk products i.e. powdered milk, butter, ghee, paneer and curd are different in different areas. These variations are sometimes assigned to demographic characteristics like age, sex, religion, income etc. Besides these, sometimes personal preferences also play an important role in decision making of the consumers. This study was undertaken in the Khagarijan Development Block of Nagaon district of Assam to analyse the impact of Income and Education on the selection of Milk and milk products. Descriptive research was conducted by preparing a structured questionnaire by selecting 120 households both including rural and urban areas of Nagaon. Random sampling was used to select the 120 households. It was found that there was no impact of education on selection of powder milk, butter, ghee and curd but there is an impact of education in selection of paneer in the study area. While Income has an impact on selection of paneer, ghee and curd but there is no influence on butter and powder milk.