1Director, CCS National Institute of Agricultural Marketing, Bambala-302033, Jaipur, Rajasthan, India
2Adviser, Ministry of Agriculture and Farmer's Welfare (NIAM), Bambala-302033, Jaipur, Rajasthan, India
3Consultant, Indian Institute of Foreign Trade, New Delhi, 110 016, India
*Email: msjairath@gmail.com
Online published on 24 July, 2018.
India is a major producer of large cardamom with 54% share in world production. In India the main production centres are the sub-Himalayan ranges of Arunachal Pradesh, part of Nagaland, Sikkim and Darjeeling district of West Bengal. Sikkim contributes to 90% of total India's production. Large cardamom from Sikkim has not found a premium market. The competitiveness this industry is hindered by marketing and procurement problems. Farmers are not able to reap the benefits due to some major obstacles like low quality cardamom, due to the use of inappropriate drying techniques, absence of marketing infrastructure, lack of capacity of the producers and traders to access, understand and capture overseas market. The paper aims to analyse value chain to find the reasons for low value realization by producers and how the value chain can be strengthened. To become more competitive creation of value through branding as organic, creating marketing infrastructure, value addition, information about international requirements and a coordinated approach for marketing is required to be in place
Large cardamom, marketing, Sikkim, value chain