Content Analysis: A Research Technique in Field of Library and Information Science

Content analysis is a widely used research technique; its applicability in field of library and information studies is increasing over time. This article describes content analysis as a scientific technique, quantitative and qualitative technique. Quantitative technique involves counting of occurrences of words and phrases. Whereas, qualitative analysis technique is used to analyze information resources to identify ideas behind word. Content analysis applied quantitative approach, qualitative approach and sometimes applied quantitative and qualitative approach both in research methods. Co-word is a hybrid approach of content analysis it uses occurrences and co-occurrence pattern of words. This article also provides a list of software that may helpful in content analysis.