1Librarian, P.G.D.A.V. College, University of Delhi, New Delhi, India
2Professor, Department of Library and Information Science, University of Delhi, New Delhi, India
(*Corresponding author) email id: *garimagaur.srivastava@pgdav.du.ac.in
Marketing is a social process of making an organization upstanding in selling a product or service anticipating the needs of its users along with the market trend. Therefore, a successful marketing must be able to generate satisfaction among the end customer which is achieved only if continuous assessment and evaluation of the delivered products and services is done. Marketing is managing profitable customer relationships. In other words, marketing is a management process by which the focus is given on the identification and anticipation of customers’ requirements and thus the essence of marketing lies in customers’ satisfaction and requirements rather than emphasis on only selling the products and services. Marketing process focuses and includes on several management operations like planning, organizing, staffing, directing, coordinating, reporting and budgeting in relation to the trinity of Market, Customers, Products and Services.
Directing, Coordinating, Marketing, Customers
