1Deparment of Information Technology, Amity School Of Engineering and Technology, Amity University, Noida. Email: joyousforeva@gmail.com
2Department of Information Technology, Amity School Of Engineering and Technology, Amity University, Noida. Email: rpunhani@amity.edu
The dynamic nature of the web increases the importance of E-commerce platforms, which creates the need for good performance in E-commerce websites. Understanding user's invisible behaviour and responding with favourable solutions are important issues in continuously increasing online market, which in turn results in better user experience. This paper provides a study of Google Analytics for an E-commerce website, so that they can increase the performance of the website and revenue generated. After studying the Google Analytics of the website, we formulated research questions and recommended the solution to the website owners.
E-Commerce, Google Analytics, User Behavior, Web Usage Mining, Research Questions
