JIMS8M: The Journal of Indian Management & Strategy
Web of Science
  • Year: 2009
  • Volume: 14
  • Issue: 3

Rural Advertising: Bridging the Urban and Rural divide

  • Author:
  • Kiran Bala
  • Total Page Count: 4
  • Page Number: 53 to 56

Jagannath International Management School, Vasant Kunj, New Delhi-110070.