Nokia Mobile Handset: A on users’ behaviour

The present study has tried to find out the factors influencing users of Nokia Mobile handset. It also analyze the level of satisfaction of users towards Nokia handsets and to study the problems faced by the users of the set. It is restricted to Gobichettipalayam Town only and it considered only Nokia Mobile Handset. For the present study, required primary data were collected from 100 sample respondents by distributing well-structured interview schedule. Collected primary data were analyzed with Chi-Square Test, Ranking Analysis and Percentage Analysis and interpretation of data was made. Statistical calculations and computations were made by using SPSS Statistical Package (10^th Version). The results show in the present study, it was found that some major problems faced by the Nokia handset users. For solving those problems, some viable suggestions were given.