The Journal of Indian Management & Strategy 8M
Web of Science
  • Year: 2010
  • Volume: 15
  • Issue: 3

An enquiry into the perception on food quality among urban people: a case of bangladesh

  • Author:
  • S.S. M. Sadrul Huda, Ahmed Taneem Muzaffar, Jashim Uddin Ahmed
  • Total Page Count: 6
  • Page Number: 46 to 51

*Department of Business Administration, East West University, 43 Mohakhali Commercial Area, Dhaka 1212.

**Department of Economics, East West University, 43 Mohakhali Commercial Area, Dhaka 1212.

***School of Business North South University.

Abstract

Contaminated and unhygienic food intake is a major problem in the urban cities of Bangladesh. This raises a serious concern for health of the urban citizens. The research investigates into the attitude of the urban educated people on their awareness of food safety. The findings of the study suggest a high degree of awareness amongst respondents of the attitudinal survey. People with higher educational background show higher degree of awareness of how the quality of food should be maintained. A lack of confidence on the functions of government regulatory agency in testing the food standard is also reflected in the study.

Keywords

Food quality, contaminated food, unhygienic environment, processed food