* Department of Commerce, Gobi Arts & Science College, Gobi, Tamilnadu, India.
This study is undertaken to analyse the problems faced by users of mosquito repellent liquid. The Objectives of this study are to analyse the brand preference of mosquito repellent liquid users and it also to identify the factors influencing the preference of mosquito repellent liquids by users. To studies the satisfaction level of users towards mosquito repellent liquids. The study is purely based upon primary data. The primary data were collected through personal interview with the help of a structured interview schedule. To study the users’ perception towards mosquito repellent liquids, 100 sample respondents were selected in the Gobichettipalayam town by adopting convenience sampling method. The statistical tools such as percentage analysis, Garrett's ranking analysis, Likert's scaling technique and chi-square analysis were used which are appropriate to this study. The results show that As people are realizing the disadvantages of using coils and mats the market for liquid repellents (vaporizers) is expected to grow given faster.
