*Assistant Professor, Department of Management, Panipat Institute of Engineering & Technology, Samalkha-Panipat (Haryana)
**Assistant Professor, Department of Business Management, Dr. D.Y. Patil University, CBD Belapur, Navi Mumbai (Maharashtra)
E-tailing is still in its nascent stage in India. Though it offers cost-effective, time saving profitable solutions in many functional areas, in a country like India, there is a dearth of computer literacy and this act as a barrier towards adopting e tailing. As consumer's attitude towards on-line shopping is a prominent factor affecting actual buying behavior, this research paper attempts to understand the perception and attitude of Indian Consumers towards e tailing. E-tailing is the practice of selling retail goods on the Internet. It is the abbreviated version of “electronic retailing” which essentially constitutes business to consumer transaction The E-commerce industry plays a vital role in its growth and development. For consumers who face a paucity of time or want a diverse range of products to choose from, e-tailing proves to be an ideal option. Every e-tailer wants his/her share of domain amidst the vast World Wide Web galaxy. To remain on the higher rungs of e-tailing, the e-tailer needs to make the entire product package attractive and make customer satisfaction its foremost priority. Every product should include a detailed description and should be made available with an honest price tag. With advances in e-commerce technology; e-tailing is getting more refined and continues to fine-tune itself in an attempt to surpass consumer expectations. E-tailing helps retailers build loyal customers and is aimed at selling in areas where they don't have a physical presence.
