A study on consumer behavior towards instant food products in the modern era

The consumer purchases a variety of goods and services to satisfy his wants. He is influenced in his purchasing activities by some considerations which lead him to select a particular commodity or a particular retail store in preference to others. So, consumer buying behavior is complex.Unlike olden days where man used to have his food lavishly and slowly, the present trend changed the food habits for those which are simple and easy to digest. Hence, the existence of these food fulfilled the needs of modern human being. Canned food, convenience food, fast food, frozen food, instant products, dried food, preserved food, all comes under instant food. The standard of living is also changing due to rise in income level, influence of western countries, more global trade and traveling. Hence, people are changing their taste to instant food as compared to the old traditionally prepared food. As a researcher I am interested in studying the consumer behavior towards the instant food products preference among 100 respondents of supermarkets of Trichy and the samples were tested, analyzed by using the research tools and the results interpreted and recommended suggestion. The study was successfully carried out in a time frame of 7 weeks. The outcomes are satisfactory.