*Professor, School Of Management, S.V.S. Group of Institutions, Ramaram, Waarangal (Andhra Pradesh)
**Asst. Professor, School of Management, Aarushi Group of Institutions, Punnel (Vill), Warangal (Andhra Pradesh)
Online published on 11 December, 2013.
This study is undertaken to measure the level of satisfaction of ATM customers towards different services provided by the banks. The objectives of the empirical study are to measure the customer satisfaction regarding different aspects like physical location of ATMs, problems solving mechanism, bank charges, availability of number of ATMs and the overall satisfaction. The study is purely based upon primary data. The primary data were collected by administering a structured questionnaire. For this purpose 200 sample respondents were selected in Warangal district by adopting convenience sampling method. The statistical tools such as percentage analysis, Garrett's ranking analysis, Likert's scaling technique and ANOVA analysis were used which are appropriate to this study. The results show that majority of ATM customers are satisfied overall towards different services provided by the banks.
