Children's purchasing power and their attitude towards money spending in Madhya Pradesh

While certain products are primarily for the child's consumption, like chocolates, wafers, soft drinks, burger, icecreams, toys, video games etc, there are products meant for the family's use, such as car, refrigerator, TV, DVD player, music system, mobile phones, computer, micro wave, air-conditioner etc. where children enjoy greater discretion not only in making routine consumption decisions for the family but also in pestering their parents to buy products desired by them. Contemporary researchers express that children constitute a major consumer market, with direct purchasing power for snacks and sweets, and electronic that are meant for them. This study is done by researcher to ascertain children's personal purchases, it was necessary to identify the money that children between the ages 5 to 14 year had access to (either through gifts or pocket money) that was used to build up their purchasing power. An attempt has also been made to identify the children's attitude towards money spending on the choice of products in the Urban and Rural Segments of Madhya Pradesh with regard to the products “Food items” and “Electronic items”.