*Assistant Professor in Commerce, Sri Guru Gobind Singh College, Chandigarh
**Head, Department of Commerce, Punjabi University, Patiala
MARKFED and HAFED are the largest marketing co-operatives of Punjab and Haryana respectively. The federations are playing important role in marketing of agricultural produce and consumer products. The present paper attempts to assess the perception of member farmers regarding working of respective federations. The study is based on both primary and secondary data. Tools like One-Sample Kolmogorov Smirnov test, Reliability Analysis, Average Weighted Scores, Chi-square Test, Mann Whitney Test, Kruskall-Wallis Test and Regression Analysis has been used for the analysis of data. The study found that the majority of respondents of both the federations have expressed their satisfaction regarding the functioning of the federations but overall the respondents of MARKFED are more satisfied with the procurement of the produce and products of their federation than the respondents of HAFED. In MARKFED, the overall satisfaction level of respondents is significantly affected by procurement activity whereas in HAFED, procurement activities along with other opinion statements significantly affect the opinion of the respondents. The federations should take more effective steps for improving further the procurement of agricultural produce, creating more awareness regarding the services provided, building a proper system of product enquiry and complaints and organizing activities relevant to the members.
Cooperative, federations, marketing, procurement, MARKFED, HAFED
