JIMS8M: The Journal of Indian Management & Strategy
Web of Science
  • Year: 2016
  • Volume: 21
  • Issue: 1

Impact of Green Banking Initiatives Adopted by Foreign Banks on Profitability

1Junior Research Fellow (Full time P.hd Research Scholar), Department of Commerce, University of Madras, Chennai

2Professor & Head Chairman, Board of Studies of Commerce, Department of Commerce, University of Madras, Chennai

Online published on 19 February, 2016.

Abstract

Banks in India especially foreign sector banks are now concentrating to bring new technology in their operations. In that way, the foreign sector banks in India, are slowly introducing “Green banking ”concept in their systems. Green banking has two dimensions. First, the way the banking business is being done whether it is paperless or not and second relates to where the bank puts its money viz, green financing. Its main aims are to adopt paperless practices in banking operations. This paper investigates to show as to how the green banking initiatives such as NEFT, RTGS, ATM, POS and Mobile banking, impact the profitability of the foreign sector banks. To achieve this objective, the hypotheses were framed and the study found that Mobile banking and ATM transactions create more impact on the profitability of foreign banks when compared to other green banking initiatives.

Keywords

Green Banking, Profitability, Foreign Banks, Mobile Banking, Paperless