Motivators of Women Entrepreneurship in India An Exploratory Study

This is an exploratory study conducted in the National Capital Region of Delhi to understand the motivators that stimulate women to be entrepreneurs. Quantitative analysis is employed in this paper based on field survey and empirical findings conducted in Delhi NCR from 118 women entrepreneurs running their owned business since the last two years or more. Data has been gathered through a judgemental sampling through a structured questionnaire and subjected to statistical analysis using SPSS. Seven factors that motivate women entrepreneurship have been identified and the impact of various demographic variables like age, education, No. of kids, work experience. category of enterprise and type of enterprise has been done. Results obtained from factor analysis have shown that women entrepreneurship is motivated by seven factors termed as Work life factor, economic factor, environment factor, internal opportunity factor, achievement factor, passion, social status. Anova tests using post hoc analysis has been done to study the impact of demographic variables on these motivators with varying results which have been elaborated.