Marketing strategies of private and public sectors banks in Indore city

Marketing plays an important role to increase the institutional sales. It provides the awareness to business customers about their products and services and explains the benefits of using their products and services so that they can deliver the best to their customers. For example a hotel chain that sources its raw material from a quality raw material supplier ensures that it will deliver good food and services to end user. Business to business selling is expanding its footprint across all the industries. There are very limited researches available which explains how marketing strategy impacts the institutional selling. With this view, this research has been conducted to understand how marketing strategy impacts the institutional sales. In order to provide a clear focus, the research covers banking industries both private and public banks. This research is also based on the Impact of marketing strategies on Institutional sales in Indore District.