E-retailing: responsible factors on its acceptance across demographics

Simply put, e-retailing or e-tailing is the sale of goods online andits success depends on the innovations adopt by e-tailers and acceptance of customers who buy the products through online. Now-a-days, consumers move online buying due to increasing broad band internet with 3G/4G penetration, availability of Smartphones, busy lifestyle, lack of time for offline shopping, evolution of the online marketplace model with numerous e-tailer, improved convenience and the wider availability of various brands at cheaper prices etc. So, this descriptive research focus on the customer side analysis which is aims to explore the responsible factors on acceptance of e-retailing across demographics. Self-designed questionnaire has been used to collect primary datafrom 150 respondents in Coimbatore District of Tamil Nadu State. This study identified seven factors that have responsible for acceptance of e-retailing. They are reliability of product's information, sales policies, brand options, timely delivery, user growth, reputation of e-tailer, technology acceptance and reasonable price with discount.