Professor & Head, Department of Management Studies, Dadi Institute of Engg & Technology, Anakapalle, Visakhapatnam, Andhra Pradesh
Online published on 14 December, 2016.
The present article examines the role of Internal Communication in stimulating the individual employee outcomes and Organizational outcomes in the era of Globalization. The study investigates the relationship between Internal communication and Organizational competitiveness. A sample of 150 respondents from Retail Industry in Visakhapatnam consisting of various Departments viz Logistics and Supply chain Management, Information systems, Accounting and Human Resource management are taken as respondents. A Hypothesis is formulated to examine the relationship between constructs of Internal communication and Organizational competitiveness. Exploratory Factor Analysis is conducted and Varimax Rotation is applied for all the items of variables. The statistical results conclude that Internal Communication plays a significant role in enhancing Organizational competitiveness.
Internal communication, Organizational Learning, Organization communication policy, Organizational Competitiveness, Globalization
