Jugaad Entrepreneurship: A Cross Between Street and Social Entrepreneurship

Jugaad is a demotic Hindi word that's used in the context of something that's a mix of creativity, innovation, and cleverness. The word is used in adjective and noun forms. So, one could have a “Jugaad” approach to solving a problem, or one could be using a product of “Jugaad” inventiveness. The spirit of Jugaad is embodied in the ability to work with limited available resources, but also building something relevant and useful. Similarly, Entrepreneurship involves a constant craving for the goal under acute adversities. An entrepreneur would certainly favor minimizing investment costs and maximizing the profit. Thus, Jugaad provides the shortest and the easiest of the ways to be a successful entrepreneur. As a developing nation India, particularly need entrepreneurs to solve certain social issues with minimal resources. It may be quoted as Frugal Social Entrepreneurship, which is now an Indian trademark because lack of financial support, entrepreneurs try to make something utile even out of junks such as keeping old equipment running with improvised spare parts is a classic example of street entrepreneurship. The present research article takes on Jugaad entrepreneurship, which is actually a blend of social and street entrepreneurship. Several case studies of street entrepreneurs from India are quoted here are of those who have presented answers to social problems via their Jugaad. The article is theoretical in nature, adopted case study approach and based on observation, primary and secondary data.