Exploration of materialism and attitudes toward money in university students

The relationship between materialism and money attitudes of 169 university students was explored through Materialism Scale of Richins and Dawson (1992) and Money Attitude Scale of Yamauchi and Templer (1982). The level of materialism and different dimensions of money attitude was checked. The data was analyzed to check the correlation between materialism and money attitude and their sub dimensions. The finding of the study revealed that materialism and all its sub-dimensions i.e. material success, material centralityand material happiness,were found to be positively correlated to power-prestigesub-dimension of money attitude. Material happiness sub-dimension of materialism was negatively related to retention time, distrust and anxiety sub-dimension of money attitude. The analysis puts forth the interesting facts that people who value material goods tend to use money to show off their power-prestige.