Corporate social responsibility a cog wheel approach

Corporate Social Responsibility (CSR) refers to a business practice that involves participating in initiatives that benefit the society (Nicole Fallon, 2014). The Government of India has mandated in the Companies Bill 2013, that any organization that has a net worth of Rs.500 crore or more, turnover of Rs. 1, 000 crore or more, net profit of Rs.5 crore or more, in a financial year to pay 2% of their profit towards CSR. In this lieu the Cogwheel model was developed to understand the outcome of the factors with the perspective of beneficiaries towards Corporate Social Responsibility. Review of literature stated that adopting appropriate CSR programmes constructs a positive image of the company in the public benefiting it in its interaction with the government, investors and business partners.

The study was conducted with an aim to develop a cog wheel approach towards understanding the beneficiary's perspective towards CSR. The stated objectives sort to understand the effectiveness of CSR practices of the organization as viewed by the beneficiaries and to investigate the reasons behind them having a negligible performance. Case study and focused group discussion was used as a tool to understand the reasons behind employees having a negligible performance. The present study was conducted with the beneficiaries of one of the top IT sectors of Tamil Nadu, India. The researcher adopted the two phase sampling technique. It is a procedure by which information is collected at different degrees of detail for samples that are subsamples of the original population. Mixed methodology was adopted using the Sequential Explanatory Research Design.