*Assistant Director, University Centre for Research & Development, Chandigarh University, Gharuan, Mohali, Punjab, 140413, India
**Assistant Professor, Department of Human Values, Punjab Technical University, Kapurthala, Jalandhar, Punjab, 144601, India
***Assistant Professor, Department of Management, Guru Gobind Singh Indraprastha University, Sector 16 C, Dwarka, Delhi, 110078, India
Sustainable businesses aim at satisfying the need of society in addition to making profits for themselves. There is a need to investigate whether the existing business theories understand business goals with that perspective or not; and if not, then what can be the alternate model in the current scenario in business. Qualitative research has been used for the present study. The published literature has been used to form logics and arguments to arrive at the proposed model. The study suggests a sustainable model with help of various variables, which may serve the purpose for existence of business and also make the business sustainable. The study is highly called for in the present scenario.
Sustainable Business, Business Theories, Business Goals, Qualitative Research
