The effect of consumer emotional attachment interactions on loyalty to green chain store of Sanandaj

The purpose of this study was to investigate the effect of consumer emotional attachment interactions on loyalty to green chain stores in Sanandaj. In this study, a questionnaire was used to collect data and measure variables. The current research is applied in terms of target and in terms of information gathering, a descriptive survey is a survey type. Customers in the chain stores in Sanandaj city have been considered as a statistical society in this study, whose number is unlimited. The random available sampling method was used for sampling. 461 questionnaires were distributed among the distribution community, of which 356 questionnaires were returned. Finally, 350 questionnaires were used for statistical analysis and analysis. To analyze the statistical data, various descriptive and inferential statistics were used. The results show that green practices affect the green shop attachment, the Green Store's attachment to green shops loyalty, the Green Store's attachment to green product loyalty and the Green Store loyalty to green product loyalty.