JIMS8M: The Journal of Indian Management & Strategy
Web of Science
  • Year: 2018
  • Volume: 23
  • Issue: 3

Sources of news for today's youth

*Assistant Professor, Shanti Business School, Ahmedabad

**PGDM-Communication, Shanti Business School, Ahmedabad

Online published on 9 October, 2018.

Abstract

With the advent of the internet the world of communication media has undergone a sea change. And one of the one major roles that media play is that of delivering news to everyone. The new media namely, the internet, has also started delivering news. And the youth of today are more comfortable in using the Internet than the older generations. As a result, they also access news more through the internet than the conventional media. A study was conducted among the college students in the Indian city of Gujarat to find out their preferred source of news. A questionnaire was distributed to 55 respondents which included both men and women. The key finding of the study was that internet was the most preferred source of news for the youth. They liked it for the fact that news at real time can be accessed on this medium at their time of convenience and also that old news is also accessible in the archives section.

Keywords

News consumption, News on internet, New media, Youth and news