Why the power of the e commerce is driving the future of business? a case on motivations and deterrents of shiksha.com

With the surge of internet and more improving technological advancements, students are more likely to rely on online education classifieds which connects the education seekers with the education providers. The main purpose of this study is to determine the influential factors for choosing Shiksha.com and also to determine the factor motivates people to refer Shiksha.com to others. The study also sought to determine the impact of demographic profile (age and gender) of the respondents on frequency of use of Shiksha.com. A self-administered questionnaire was administered to a sample of 1250 customers of shiksha.com and Multiple Linear Regression and Percentage Analysis was employed using SPSS to determine the motivators that influence the individuals in choosing shiksha.com. The study employs Multiple Linear Regression which indicated that Satisfaction towards counseling expert and Satisfaction towards Educational Information are antecedents of overall customer satisfaction (R2 = 0.987) and this also influences the intention to refer shiksha.com to others (R2 = 0.699). This study signals the management team of online education classifieds business to devise online based promotions to acquire the market by whipping the competitors thereby gaining a competitive edge among the competitors.