Preference of personalized banking services among income groups: A study with reference to ut of Dadra and Nagar Haveli

The research paper intends to analyse the selection of personalised services by bank customers with reference to various income groups. Income is directly related to finance and thus, income earned by people is a vital component of the financial sector. Proper management of income earned by people is essential for their well-being and for their prosperous future. Personalised services provided by the banks for suitable management of finances of individuals, is helpful for this purpose. The study observes the preference for personalised banking services by bank customers in the UT of Dadra and Nagar Haveli. A range of statistical tools and techniques were applied to analyse and interpret the primary data collected from this UT through structured questionnaire. The results of the study show that respondents belonging to the lowest and the highest income groups have less preference for personalised services as compared to the respondents belonging to two middle income groups.