An empirical study on managers’ perspective on green sustainable banking; An anecdote from select Indian Banks

Sustainable development is one of the important parameters for the survival in future. “It has emerged as a new paradigm of development in response to the current disclosure of development that exploits the natural resources for economic prosperity. (Sahoo & Nayak, 2007)”. The study aims to develop a theoretical model to find out determinants of sustainability with respect to green banking on the basis of perspective of managers of 4 banks (2 public sector and 2 private sector) banks.

The data was collected from Delhi & NCR with the help of a questionnaire using convenience sampling. The present study is quantitative in nature. Total 150 questionnaires were distributed to bank managers to collect the data. The study is designed to seek information with respect to green banking practices and its impact on sustainability from managers’ perspective, which will enhance the utility of the research outcome.

The findings reveal that Spirit of Ethical and high yield savings (SE), External Green Practices (EGP), Employee Involvement (EI), Competitors Pressure (CP), and Energy Efficiency (EE) have impact on Sustainability. There is no significant difference between the perception of managers of public sector and private sector banks.

In the present paper green banking and sustainability has been discussed in detail. The paper also highlights on the stage, initiatives, benefits and future of green banking in Indian context. This paper compiles the concept of Green Banking and also explains various strategies adopted by Indian banks. It explains in a very lucid style the various possibilities that exist in the banking arena to increase energy efficiency and reduce the usage of natural resources. This paper touches on various and simple methods, which could be adopted by any bank for educating customers on technology-based transactions, saving energy etc. Also, highlight the steps taken by RBI to motivate banks to take initiative to contribute in sustainable development of country.