1Research Scholar, Dept. of Management, School of Management & Business Studies, Jamia Hamdard, Delhi, India
2Asst. Professor, Dept. of Management, School of Management & Business Studies, Jamia Hamdard, Delhi, India
Online published on 1 May, 2021.
Due to deteriorating environment and strict emission laws in India, now preference is being given to electric vehicles (EVs) over conventional vehicles, in which fully electric vehicles are at the priority. The purpose of this study was to determine the factors influencing EVs usage intentions in India.
The methodological approach used survey data that included psychological, contextual, and demographic factors to ascertain the motivators and barriers affecting EVs usage intention. An empirical study based on a survey questionnaire was distributed to more than 2000 respondents by judgment sampling in Delhi-NCR out of which 516 responses were selected for analysis.
The findings concluded that, environmental concerns, perceived behaviour control, subjective norms, govt. policy incentives, and perceived risk were positively related with EVs usage intention whereas initial purchase price, driving range, and resale value were negatively related with EVs usage intention. However, consumer lifestyle revealed a negligible effect on EVs usage intention.
This study contributes by validating the variables of the theory of planned behaviour with extension along with the improved understanding of the role of consumer demographic factors in determining their EVs usage intention.
Electric vehicles, National electric mobility mission plan, Usage intention, Influencing factors
