1Lecturer, Bhaderwah Campus, University of Jammu, Bhaderwah Distt: Doda, Jammu and Kashmir
2Lecturer, The Business School (TBS), University of Jammu, Jammu and Kashmir
Online published on 11 March, 2022.
Purpose: Present research focused on examining the impact of various key antecedents on employee engagement through an empirical approach. Further, study also investigated the impact of employee engagement on employee loyalty in private telecom players in Jammu & Kashmir.
Methodology: A total of265 complete responses were used for the purpose of data analysis. Simple random sampling has been used to collect the data. Data analysis has been done using AMOS through SPSS software.
Findings: Findings of the study demonstrated that antecedents have significant positive impact on employee engagement. In addition to this, employee engagement has a significant positive influence on employee loyalty.
Originality/Value: There are few studies which discussed the impact of employee engagement on employee loyalty in private telecom players. This study has addressed the gap. Novel theoretical model has been developed and tested through empirical approach. This study provides a valuable contribution to the literature on employee engagement in the telecom workplace.
Employee Engagement, Employee Loyalty, Organizational Justice, Rewards and Recognition, Perceived Organizational Support, Telecom Industry
