1Research Scholar, Department of Sales and Marketing, Amity University, Noida
2Dean FMS & Director, Amity Business School, Amity University, Noida
3Assistant Professor, Jaipuria Institute of Management, Noida
Online published on 11 March, 2022.
Purpose: In this investigation, students from various of management streams, who were registered in MBA and using of Facebook, were studied to assess their impression of how the Facebook impacts the learning of management students and how different tools of Facebook supports learning
Design: This examination was conducted by author at four management institutes located in Delhi and National Capital Region (NCR). Purposive random sampling method was selected for selecting respondents. Elements depended on the two subscales created by Dabbagh & Kitsantas (2011) that were observed to be significant measures of learning: academic performance and motivation. To authenticate the tool a pilot study was conducted, the questionnaire was handed to 15 students from various management streams. A 5 scale Likert scale was used for recording students' reactions for the identified variables. Participation in the survey was with consent, and students were provided with required time to finish it. The collected data was analyzed utilizing on the SAS University edition.
Finding: Management students stated that Facebook reinforces learning both directly as well as indirectly and makes learning simpler. Facebook also advances long term relationships with institutes and cultivates more captivating and friendly learning conditions. Facebook also helps with creating user generated content and provides methods like content analysis.
Originality: These discoveries recommend that incorporation of Facebook into Management courses can be significant and relevant for learning.
Facebook, E-learning, Social media sites, B schools, India
