JIMS8M The Journal of Indian Management & Strategy
Web of Science
  • Year: 2022
  • Volume: 27
  • Issue: 2

Is ola doorway to two wheel r‘ev’olution a strategical decision or not -A case study

1Associate Professor-Research, KIET, Group of Institutions, Delhi-NCR, Ghaziabad- 201206. Uttar Pradesh

Online Published on 24 June, 2022.

Abstract

The study attempted to investigate the current two-wheeler electric vehicle (EV) scenario in India, factors that favour EVs, and barriers to electric two-wheeler adoption in India. In India, many companies sell electric vehicles (EVs) in the two-wheeler category, and Ola Electric has also entered the EV production market. The study is focused on whether the decision taken by Ola Electric to enter the two-wheeler electric vehicle industry is a strategic decision or not. The study discovered a good potential for the Two-Wheeler Electric Vehicle (EV) in India, but it also highlighted some of the challenges that must be overcome for the easy adoption of electric two-wheelers in India.