JIMS 8M The Journal of Indian Management and Strategy
Web of Science
  • Year: 2025
  • Volume: 30
  • Issue: 1

BLINKIT: Magic in Minutes!

  • Author:
  • Bhavana Adhikari, Ritu Bundela, Shriya Srivastava, Lakshaya Shukla, Anshita Jain, Gaurav Mirani, C Shekhar Upadhyay
  • Total Page Count: 8
  • Page Number: 57 to 64

Jagran Lakecity University, Bhopal, MP

Online Published on 28 April, 2025.

Abstract

Raman and Ishita with their two children were binging on Netflix on the weekend evening. Suddenly the doorbell rings, when Ishita opens the door, their family friends Sharma’s were Standing. Mrs Sharma then yelled "Surprise!", both the families were joyed to meet each other and decided to have a fun filled weekend at home. Both the families were enjoying the evening together. As it was Tea time, Ishita proceeded to her kitchen. Soon her jollity turned into dismay as she realised there was no milk in the kitchen to prepare tea. Then Ishita called her husband and said "We don’t have any milk to prepare tea. Please go down and bring some milk from the building store" to which Raman replied "It’s weekend evening, the building store remains closed in the evening". This panicked Ishita, she was worried what she would serve to their guests. Then Raman said "Don’t worry, Let’s blinkit. Within 10 minutes we will get milk and let us order some ice cream and chocolates for the children". While Ishita was preparing for snacks, the blinkit order arrived. Then all the adults enjoyed tea and snacks and Children enjoyed their ice creams.”