"Havoc" is Created by Teens’ Anxiety of Hearing that a Certain Dish or Discount won’t be Available in the Future on Online Food Applications

The anxiety among consumers is caused by a mind full with lava in the form of different products, brands, availability, and marketing initiatives. The anxiety converts into mental stress in the consumer mind and results into impulse purchasing. Consumer choices and purchase behaviour have an impact on a company’s earnings and protability. The study targeted towards teens who are perceived as a group that is increasingly adopting technology and is familiar with mobile applications.

The study used the survey based technique. The study focused on the teen population. The Teenagers were given a questionnaire as part of the study’s analytical research methodology based on where they were studying either in school or college. The technique termed as cluster sampling.

The results showed that among Indian teens, emotions and purchasing behavior are positively correlated. Teenagers’ purchase decisions will thus be influenced by marketing (the absence of a special offer, discount, or menu item in the future) and emotions (happiness or sadness).

This study identifies a new relationship between teen use of online food applications, consumer anxiety, and food waste sustainability. Teenagers are important decision makers who often place food orders for their families, according to the report. Their purchase decisions are influenced by the psychological reaction that produces stress and uncertainty when they are presented with promotional offers. Through an analysis of this complex connection, the study offers new perspectives on how digital marketing tactics affect food sustainability and customer well-being.