JIMS 8M The Journal of Indian Management and Strategy
Web of Science
  • Year: 2025
  • Volume: 30
  • Issue: 4

Subserved by ChatGPT: Exploring the Adoption of AI Tool for Academic Tasks among College and University Students

1Assistant Professor, Department of Commerce, Shyama Prasad Mukherji College for Women, University of Delhi

2(Corresponding Author), Assistant Professor, School of Management, Dr. B.R. Ambedkar University

3Assistant Professor, Department of Commerce, Acharya Narendra Dev College, University of Delhi

4Student, BBA, Institute of Innovation in Technology and Management, GGSIPU

Online Published on 10 April, 2026.

Abstract

Artificial Intelligence based chatbots, such as ChatGPT, have significantly influenced students’ attitudes toward academic tasks, including projects, assignments, and presentations. This study examines the factors affecting students’ adoption of ChatGPT using the UTAUT model, incorporating additional constructs such as Habit, Privacy, and Trust. Responses were collected from 469 undergraduate and post-graduate students across various universities in India. Structural Equation Modelling (SEM) using Partial Least Squares (PLS) was employed for data analysis. The findings reveal that Performance Expectancy, Social Influence, Trust, and Privacy negatively impact students’ willingness to use ChatGPT, whereas Effort Expectancy and Habit significantly encourage its adoption. These insights will aid developers in refining ChatGPT’s interface to enhance user experience and mitigate its limitations.

Keywords

Student Adoption, UTAUT Model, Performance Expectancy, Effort Expectancy, Behavioural Intention, I21, O33, C90