Understanding Consumer Perceptions of Battery Electric Vehicles: An Exploratory Factor Analysis Approach

Battery Electric Vehicles (BEVs), an alternative that is sustainable for traditional internal combustion engine (ICE) vehicles, are causing a major change in the automotive sector. Through incentives, infrastructure development, and technology improvements, governments and industries around the world are encouraging the use of BEVs as concerns over climate change, air pollution, and reliance on fossil fuels continue to grow. The success of BEVs in the general market is largely dependent on consumer attitudes and perceptions, despite these efforts. This study used to determine the important factors shaping consumer perceptions of BEVs. Data was collected through a web-based questionnaire. Then, an Exploratory Factor Analysis (EFA) was used to construct dimensions regarding consumer perceptions. EFA result identid three major factors: BEV satisfaction and recommend intention, environment benefits of BEVs and perceived functional barriers. These findings suggest for automakers, policymakers, and marketers, that efforts should concentrate on enhancing BEV performance, growing charging networks, and educating consumers regarding misconceptions.